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Travel Forum / Travel Types / Air Travel / December 2007



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MAXJet Bites the Dust!

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TMOliver - 25 Dec 2007 16:36 GMT
According to my local Morning Blab, MaxJet has left'em stranded in every
port, its fortunes diminished to naught, flights suspended, and all those
big bidness class tickets sold but unredeemed and unredeemable(like the
fortunes of the investors).

TMO
Rick Blaine - 25 Dec 2007 18:10 GMT
>According to my local Morning Blab, MaxJet has left'em stranded in every
>port, its fortunes diminished to naught, flights suspended, and all those
>big bidness class tickets sold but unredeemed and unredeemable(like the
>fortunes of the investors).

Yeas - too bad. Classic AA response to competition: Add flights to the same
airport (in this case Stansted) and reinforce with bonus miles.

Nothing wrong so far, but how quickly do you want to bet they drop those
flights?
Mr. Travel - 25 Dec 2007 23:22 GMT
>>According to my local Morning Blab, MaxJet has left'em stranded in every
>>port, its fortunes diminished to naught, flights suspended, and all those
[quoted text clipped - 6 lines]
> Nothing wrong so far, but how quickly do you want to bet they drop those
> flights?

So, why not?  Even though MaxJet was using a different airport, it was
still competition for AA. Why shouldn't AA be able to fly to the same
airport to compete with them?  If MaxJet were to make money, it would be
at the expense of AA/BA/VS and other carriers. Should the other carriers
just ignore this?
Rick Blaine - 26 Dec 2007 00:35 GMT
>So, why not?  Even though MaxJet was using a different airport, it was
>still competition for AA. Why shouldn't AA be able to fly to the same
>airport to compete with them?  If MaxJet were to make money, it would be
>at the expense of AA/BA/VS and other carriers. Should the other carriers
>just ignore this?

Maxjet found a need and serviced it by going to Stansted. AA could have chose to
service that need but decided not to until Maxjet did. So far no problem.

But just like Legend at Dallas, as soon as AA put Maxjet out of business, I'll
bet they leave the market. That's predatory and not serving the public interest.
Mr. Travel - 26 Dec 2007 07:55 GMT
>>So, why not?  Even though MaxJet was using a different airport, it was
>>still competition for AA. Why shouldn't AA be able to fly to the same
[quoted text clipped - 4 lines]
> Maxjet found a need and serviced it by going to Stansted. AA could have chose to
> service that need but decided not to until Maxjet did. So far no problem.

Were these passengers that would have been on AA/BA/VS into or out of
LHR/LGW, had there not been MaxJet?
Graham Harrison - 26 Dec 2007 10:50 GMT
>>>So, why not?  Even though MaxJet was using a different airport, it was
>>>still competition for AA. Why shouldn't AA be able to fly to the same
[quoted text clipped - 8 lines]
> Were these passengers that would have been on AA/BA/VS into or out of
> LHR/LGW, had there not been MaxJet?

While I accept Ricks' point I'm not convinced it's appropriate here.   I
reckon AA have recognised that there is a market at Stansted - they have
operated there previously.   It's a general market - Maxjet were a niche
which may have affected part of the AA operation but not most of it.   And,
even with Maxjet gone, Eos and Silverjet (from Luton) are still around so if
AA want to put people out of business they still have some targets left.

But there's a further point here.   How many flights have AA put into
Stansted?   Two.   How many flights have AA moved (will move) from Gatwick
to Heathrow?   Two (One Dallas and the Raleigh/Durham).   Quite why they
then moved the New Yorks to Stansted rather than Gatwick I'm not totally
sure but I suspect it has to do with the DL flights from Gatwick.  I'm not
suggesting that the slot issue is the determinant - like so many things
there are no doubt many issues we are not aware of.
tim..... - 26 Dec 2007 11:16 GMT
>>>>So, why not?  Even though MaxJet was using a different airport, it was
>>>>still competition for AA. Why shouldn't AA be able to fly to the same
[quoted text clipped - 13 lines]
> reckon AA have recognised that there is a market at Stansted - they have
> operated there previously.

And they pulled out because no-one, well not enough people, wanted to go to
STN for a US flight.

tim
Graham Harrison - 26 Dec 2007 14:44 GMT
>>>>>So, why not?  Even though MaxJet was using a different airport, it was
>>>>>still competition for AA. Why shouldn't AA be able to fly to the same
[quoted text clipped - 18 lines]
>
> tim

I can't remember when that happened but I would suggest that things have
moved on.   Apart from the slot issue Stansted has developed - it now has
its' own catchment.   I could have seen AA going back in with one flight but
they're going double daily (aren't they? and I can't see them doing that on
spec.   Apart from Ford in Brentwood what other companies are there that
regularly fly to the US for whom Stansted could be a valid alternative to
LHR/LGW?   That's the sort of thing that I would expect to tempt them back.
TMOliver - 26 Dec 2007 14:56 GMT
"tim....." <tims_new_home@yahoo.co.uk> wrote ....

> And they pulled out because no-one, well not enough people, wanted to go
> to STN for a US flight.

That's a poor and only partial analysis....

The rumor here was that Maxjet seems to have been looking for passengers who
wanted to travel in a "business class" environment (and with prices close to
those offered by better known carriers from other airports).  Given that a
substantial number of the folks in "Business Class" seats on flights from
US/UK and UK/US flights have not paid for "Business Class" tickets but are
there as FF upgrades, it's seems quite likely from a "capacity control"
standpoint that whether the flight serves LHR or STN, there are simply not
enough folks around willing to actually pay to fill the seats Maxjet was
selling.

For several decades, unwary investors and confident conmen (some who
believed their own spiel) have tried to establish airlines which served
"premium" passengers.  The fates of the efforts have been markedly similar.

TMO
tim..... - 26 Dec 2007 15:37 GMT
> "tim....." <tims_new_home@yahoo.co.uk> wrote ....
>
>> And they pulled out because no-one, well not enough people, wanted to go
>> to STN for a US flight.
>>
> That's a poor and only partial analysis....

Not at all.

I was not analysing the situation re Maxjet, merely stating why AA pulled
out in 1990 something.

> The rumor here was that Maxjet seems to have been looking for passengers
> who wanted to travel in a "business class" environment (and with prices
[quoted text clipped - 5 lines]
> there are simply not enough folks around willing to actually pay to fill
> the seats Maxjet was selling.

Maxjet weren't selling 'business' class seats.  Whatever they called them,
they were priced at premium economy fares.  There obviously weren't enough
customers, but I doubt that is because of FF upgrades.

> For several decades, unwary investors and confident conmen (some who
> believed their own spiel) have tried to establish airlines which served
> "premium" passengers.  The fates of the efforts have been markedly
> similar.

I'm sure that the investors went in with their eyes open.  Lots of new
ventures don't work, the norm is 2 in 3, or is it 3 in 4?

tim
Jim Ley - 26 Dec 2007 21:21 GMT
>Maxjet weren't selling 'business' class seats.  Whatever they called them,
>they were priced at premium economy fares.  There obviously weren't enough
>customers, but I doubt that is because of FF upgrades.

A friend of mine who was very happy flying silverjet on NYC-LON route
thought maxjet extremely useless, had got it completely wrong, neither
the fares nor the service made any sense.

>> For several decades, unwary investors and confident conmen (some who
>> believed their own spiel) have tried to establish airlines which served
[quoted text clipped - 3 lines]
>I'm sure that the investors went in with their eyes open.  Lots of new
>ventures don't work, the norm is 2 in 3, or is it 3 in 4?

Oh I'm sure it was worth a shot, the number of competitors trying it
is pretty high, that one has failed, doesn't mean the idea was wrong,
just their execution.

Jim.
tim..... - 26 Dec 2007 22:24 GMT
>>Maxjet weren't selling 'business' class seats.  Whatever they called them,
>>they were priced at premium economy fares.  There obviously weren't enough
[quoted text clipped - 3 lines]
> thought maxjet extremely useless, had got it completely wrong, neither
> the fares nor the service made any sense.

Not having actually looked too hard, what specifically were the problems?

>>> For several decades, unwary investors and confident conmen (some who
>>> believed their own spiel) have tried to establish airlines which served
[quoted text clipped - 7 lines]
> is pretty high, that one has failed, doesn't mean the idea was wrong,
> just their execution.

As I said earlier, there are now too many trying to fill this space.  Some
are bound to fail

tim

> Jim.
Craig Welch - 27 Dec 2007 00:55 GMT
> A friend of mine who was very happy flying silverjet on NYC-LON route
> thought maxjet extremely useless, had got it completely wrong, neither
> the fares nor the service made any sense.

In what manner?

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tim..... - 25 Dec 2007 22:47 GMT
> According to my local Morning Blab, MaxJet has left'em stranded in every
> port,

Other places report that they have found alternative carriers for all
stranded pax.

> its fortunes diminished to naught, flights suspended, and all those big
> bidness class tickets sold but unredeemed and unredeemable(like the
> fortunes of the investors).

The investors declined to put more money in.

ISTM that there is no room for more than one business only carrier on this
route (and possibly not even that).
So far from first leader advantage (I think Maxjet were first, BICBW)  it
looks like it's going to be last man standing.

tim
 
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